The challenge of founding + pitching
Founding an innovative company, especially one that aspires to have a deep imprint on how the world works, is a monumental task that is too daunting for most. Once founders start, or even just try to start, and wherever they seemingly turn, they are met with resistance. Resistance comes in many forms, including bringing products to life, facing pressure for taking a ‘risk’, and crucially, amongst many others, in the form of consistently convincing others to believe in their vision with the same confidence, passion, and excitement that they themselves do— be they potential customers, collaborators, investors, or anyone in between.
For better or worse, decks are the de facto medium of pitching visions, particularly to investors. However, crafting that perfect pitch deck, one that truly captures a vision and its potential, is more art than science— it’s a refined blend of storytelling, design, clarity, experience, and insight. It moves beyond informing or transmitting a viewpoint to the audience, and ignites their imagination with a feeling of familiarity that they themselves wouldn’t have otherwise been able to put words to, but when presented with they feel an intuitive understanding for.
Although pitch decks are often a gateway to growth, there is really no formalized playbook for their creation. As we grow up, get educated, and enter the workforce, we are made aware of decks and their function for transmitting information and occasionally as a tool to demonstrate a point of view. Nevertheless, we are really only mostly guided by some rudimentary mechanics, usually centered on basic storytelling, on how to actually go about creating a deck on our own. However, when we sit down to do it, we experience the same pain that an artist might feel when sitting down in front of a blank canvas.
Even with all the difficulty of creating a pitch deck that’s only somewhat ok, one that simply communicates all the elements of your pitch and vision, it’s set across the backdrop of the chaotic and competitive world of convincing investors to fund your venture. In this world that many ambitious founders are bound to navigate, each slide weighs heavy with the potential to launch or languish visionary ventures. Given the extremely limited time that investors have to give to the litany of pitches that they encounter every day, every slide of a pitch deck needs to be excellent, contributing to a coherent narrative, making it easy to understand a vision, how it will be executed, how it will be brought to success, and ultimately why it’s paramount for the future. Anything short of that won’t be memorable or sufficiently interesting enough for a time-pressed investor, who’s constantly weighing the returns and opportunity costs of other investments, they’re considering.
MetaDeck was born from this very chaos, from a need to clarify, to elevate, to showcase each founder's vision as not just plausible but paramount. We're not just about decks—we're about changing the trajectory of innovation, one pitch at a time, ensuring the worthiest visions and the most talented founders receive the spotlight and support they deserve.
With nearly three decades of combined experience in design, storytelling, research, and extracting insights, our team at MetaDeck noticed a troubling pattern: most founder pitch decks are poor, even for truly visionary ideas, owing mostly to weak design and storytelling. There are lots of templates and pieces of advice on the internet about how to create a pitch deck for investors, however most are a combination of too generic and not actionable enough to be useful to founders. Moreover, as Charlie Munger wisely noted, "Mimicking the herd invites regression to the mean." Too often, founders fall back on conventional wisdom that leads only to mediocrity. Unwilling to accept this status quo, and with a deep reverence for the entrepreneurial spirit, we formed MetaDeck. Our goal is to harness our collective strengths to disrupt this cycle, offering founders not just the tools but the artistry to stand out, to be remembered, and to successfully attract the investments that they deserve.
The MetaDeck mission
At MetaDeck’s core is a mission rooted in enabling innovation that pushes our world forward, by championing the truest form of meritocracy, where the brightest ideas and the most diligent efforts find their deserving spotlight. We grew up believing in a world where hard work, ingenuity, and vision lead to success. Yet, the playing field isn't often level. Underrepresented founders—brilliant women, minorities, voices from far-flung geographies, talented operators without brand name logos or ivy league alma maters on their resumes—often grapple with unseen hurdles. Their visions, though potent enough to reshape industries, need a launchpad that defies the gravity of bias and barriers. At MetaDeck, we craft pitch decks to serve as that very launchpad, to amplify voices so that truly remarkable visions can’t and won’t be overlooked.
Our drive is twofold: to level the pitch for those visionaries and to catalyze change through innovation. The world stands on the cusp of transformation, awaiting the next wave of progress that will redefine our tomorrows. MetaDeck’s role in that is to ensure that the changemakers—those with the vision & potential to be the architects of tomorrow—are seen, heard, and, most importantly, funded. MetaDeck isn't just about creating pitch decks; it's about rewriting destinies and reshaping the world's future, one funded founder at a time.
Delivering value to founders
We've seen it all: pitch decks that are cluttered, unfocused, uninspiring or simply miss the mark—the result of insider bias or the overwhelming task of distilling a universe into a snapshot. MetaDeck steps in here, bringing you a trifecta of essential skills, honed through our collective 30 years in the trenches of design, research, and consulting to showcase your vision with crystal clear clarity. The value we bring extends beyond the deck. It's the hours you reclaim, the confidence you carry into the pitch room, and the silent nod from an investor who sees, at last, not just a vision, but a venture worth backing.
Our philosophy is built on a bedrock of partnership, striving to engage founders not just as clients but as colleagues on a shared quest for greatness. Each project is a collaboration fueled by our values: curious about every detail, relentless about our quality, transparent in our communications, and unwavering in our commitment to your success. When you work with MetaDeck you can be assured that you’ll be working with a team that listens attentively, communicates clearly, commits with tenacity, and delivers with precision.
Our beacon
In a world awash with cookie cutter approaches and one-size-fits-all solutions, we endeavor to be a beacon of craftsmanship, striving to architect the design of each and every single slide to build narratives that speak to the unique visions of the founders and ideas they represent. Where others may rely on DIY templates and recycled processes, we delve into the heart of your story, employing a blend of precision and creativity that generic tools simply cannot replicate. This dedication to tailor-made excellence is our hallmark, what we truly believe sets MetaDeck apart.
Our journey is enriched by the stories we get to tell together, so if our vision resonates with you we invite you to be a part of our story, and follow us on LinkedIn, X, Instagram, and Dribbble. We would be humbled if you’d share this post with your friends and colleagues, to spread the word of MetaDeck’s mission. We’re super proud to announce that MetaDeck is officially open for business, and we’re excited to get going on helping founders get the most out of their potential.
